The new adidas collection by Stella McCartney for spring/summer 2012 stands out for its celebration of sun, sea, sand and the fun of doing watersports with its new Swim/Surf line and its fashionable Swim Wetsuit, this season’s 'must have'.
“The new collection is energetic and includes a brighter colour pallet. It plays on the lightweight side of design, making sportswear and performance very easy to throw into your bag so you can exercise anytime of the day. We’ve also introduced a cool surf story with a great wetsuit, encouraging woman to surf and enjoy the ocean and outdoors” says Stella McCartney.
The SS 12 collection provides scope for new inspiration with distinct details that stand out across the existing categories: where the cut is slightly masculine, the details of the design are extremely feminine, reminiscent of the line's source of inspiration: the air of confidence that recalls the powerful women of the ‘90s. The colour palette playfully contrasts bright colours with monochromes, combined with gorgeous polka-dot pieces and interesting 3-D shapes that give the silhouettes a novel stylistic twist. Another highlight is the introduction of the Running Broadbill adizero shoe with adizero™ technology and the Axyridis Clima gym with adidas ClimaCool™ technology.
The very successful Running category returns with fine and light materials, for the first time incorporating adidas ClimaCool™ technology (allowing the body to stay dry and comfortable while practising sports, due to ventilation in the key areas of heat and sweat production) in a true fusion of performance and style. Highlights include the round cuts and the strong and vibrant colour palette that makes it possible to combine the line with others in the collection, such as Cycling.
With strong dance inspiration, the Studio line is very feminine and directly inspired by Stella McCartney's ready to wear collection, as seen in details such as low shoulders, curve-enhancing silhouettes and the use of gorgeous polka-dot pieces. It can also be easily combined with the Yoga line, which is based on soft, comfortable and sustainable pieces made from organic cotton in neutral colours that contrast with the new introduction of strong and warm shades.
Always keeping in mind those who like to stay simply stylish while practising sports, another highlight of the collection is the new Essentials line, which revives classic pieces from previous collections in new and updated colours and textiles.
Also this season, the World Number 1 Tennis player Caroline Wozniacki is the face of the Tennis collection, showcasing the Tennis line on court and the Studio and Running lines off court.
The outfits for the Australian Open and Roland Garros are inspired by floral themes, alongside the dominance of warm and strong colours. For the first Grand Slam, the top athlete will dazzle the court in a sophisticated functional floral all-over engineered lace Tennis Dress (special features being the cut of the dress and the integration of the miCoach training system in the bra) and for the second big tournament, Caroline will wear a very feminine orange top with matching yellow skirt on court, which ensures elevated performance combined with sophisticated design details.
At Wimbledon all eyes will be on the Danish tennis star in an elegant white dress, again with a light floral touch. A special version of the iconic Barricade VI adidas shoe, for the adidas by Stella McCartney line, completes the outfit.
In addition to the highlights mentioned above, the collection for this season also offers new styles for Golf, Cycling, Weekender, a “Celebrate Great Britain” line and something special for Valentine's Day.
The spring/summer 2012 collection hits adidas own retail stores from December 2011. Apparel prices range from around $50 for the Perf Hot Pants to $560 for the Running Weekender Jacket. Footwear starts at around $90 for the Anardana Slide and goes up to $200 for the Marialith runner.
Notes to Editors…
Successfully grown since 2005, the adidas by Stella McCartney collaboration was launched with a spring/summer collection in February 2005 and remains a unique concept for women. The collection is deeply rooted in sport; the highly functional sports range consists of apparel, footwear and accessory pieces in Tennis, Golf, Weekender, Running, Yoga, Studio, Swim and Cycling for the spring/summer seasons, and Wintersports for the fall/winter seasons. The newest adidas by Stella McCartney collection is celebrates sun, beach and the fun of enjoying the sea through Surf sports.
