Beth Ellery

Focusing on new constructions, new patterns and new details, Beth Ellery strives to be an innovator who contributes to fashion design.

An Auckland-born New Zealander, Beth graduated with a bachelor of architecture before starting her own clothing label in 2002.  Working under the watchful eye of Marilyn Sainty, Beth has grown into a force to be reckoned with in her own right.  Now 30, she sits alongside some of the world’s best labels in Sainty’s Scotties boutiques including Comme Des Garcons, Issey Miyake, Anne Demuelemeester and Lanvin.

Beth’s modus operandi comes from a very grounded and honest approach to fashion.

“Instead of developing a collection based on a look or narrative, I aim to produce work that is more about the wearer and less about the development of a theme.

“I always have people’s figures in mind when I design, which I think is a matter of respect. I do not think of women as a vehicle for advertising my name or label - I prefer to think that my label could be a way to emphasise the best aspects of the women themselves. That is something I think about at every point in the design process”.

Contact bethellery@mail.com