Since its high-profile launch at Australian Fashion Week in 2003, CAMILLA AND MARC has become the local star in luxury womenswear. Brother-sister duo Camilla Freeman Topper and Marc Freeman have identified and established a sophisticated tone that reflects the ease of the Australian lifestyle, allowing them to build a brand ethos that is at once contemporary and effortlessly elegant.
Whilst Marc, who studied commerce and engineering, has the business know-how, Camilla found her niche studying design at the Whitehouse Institute of Design in Sydney. Upon graduation she won a scholarship to attend the prestigious Accademia Italiana Arte Moda in Florence, Italy. This training not only stood her in good stead for planning ranges and structuring a collection, but it also deepened her passion for working with quality textiles, and fine-tuned her training for couturier techniques such as draping.
The evolution of the CAMILLA AND MARC brand has been a carefully considered process. Important foundations were put in place early on, by nurturing the key message of the brand — luxurious, high-end fashion for discerning consumers— and by establishing what would be the signature product offerings: luxe party wear, classic tailoring and separates. Whilst perfecting the process, CAMILLA AND MARC garnered an enviable fan base of stylish young women — such as Kristen Stewart, Kate Bosworth, Kirsten Dunst and Rose Byrne.
In 2007, CAMILLA AND MARC took the next step with the launch of C&M CAMILLA AND MARC SWIM — a chic swimwear collection featuring dynamic and feminine prints in unique styles. The line, which became a fast favourite both locally and internationally, offers an elegant interpretation of Sydney beachside fashion and encompasses the essentials of the CAMILLA AND MARC approach to design — flattering silhouettes, clean lines, keen attention to detail.
A distinct and opulent design philosophy infiltrates every element of the business, from the runway presentations, branding and online elements down to the design, fit out and superior in-store experience of the flagship boutiques, located in Paddington, Sydney and on High St, Armadale in Melbourne.
Offering the ultimate brand interaction is also paramount to the CAMILLA AND MARC e-commerce experience, camillaandmarc.com is a unique digital platform that provides customers with a sneak peek into the world of CAMILLA AND MARC and the opportunity to purchase a selection of exclusive styles that cannot be found elsewhere.
C&M CAMILLA AND MARC — the brand’s secondary ready-to-wear line. Launched in August 2012 in partnership with David Jones, as part of a greater brand strategy to target a broader customer base, the collection is a youthful, price-pointed offering of apparel encompassing a complete apparel offering alongside a selection of swimwear and denim.
Reaching the ten-year milestone, CAMILLA AND MARC continue to evolve as a multi-faceted luxury brand with global appeal. With each new project, and each new season, the brand strives to deliver beautiful, sophisticated product to an ever-growing fan base.