Juliette Hogan
Undoubtedly one of New Zealand’s brightest young fashion designers, Juliette Hogan has had a meteoric rise in recent years with her demure, sophisticated women's wear.
A foundation label at Showroom 22, Juliette has grown into the label on everyone’s lips. She delivered a stunning NZFW debut in 2006, followed in 2007 with the opening of her first flagship store in Auckland's Ponsonby Road.
Juliette continues to go from strength to strength, opening a store in Auckland's Britomart in November 2012 and delivering the goods again at NZFW 2008, '09, '10, '11 & '12.
Juliette Hogan
Juliette Hogan, Summer 2013
Kaleidoscope City
For summer 2013 the Juliette Hogan girl embraces simplicity, strength and beauty. She knows who she is and doesn’t need to make a show about it.
The collection expresses an intelligent harmony between cut and cloth demonstrating Hogan’s grasp of the craft of tailoring. It’s not about endless options, but ultimately a succinct compilation of the perfect pieces that the label is renowned for. This season however, the offering is at once more refined and yet more relaxed… a perfect balance of haute casual with subtle statements and an underlying edge.
This ‘balance’ is expressed elegantly through the Marle Sweat Top - classic collegiate styling, yet with a silk georgette insert or the Jessie slip dress – a seemingly simple style hiding exquisite detail.
The palette is, as ever, simple and subtle with the occasional surprise print or off-beat hue. There’s beige tones aplenty in light silk crepe de chine, linen suiting and embroidered silk while sharp tones of chartreuse, copper and olive balance out the offering. The Kalaediscope Silk inspired by Tokyo nights plays with hard geometric shapes while the Mosaic Silk presents a modern take on the traditional floral.
Key pieces include the Charlotte hooded Anorak, perfectly dressing down luxe pieces and taking our girl anywhere she wants to go. There’s the sculptural sweeping hem of the tulip skirt and dropped waists with discreet detailing in both camis and slip dresses. Wardrobe staples abound with the striped Breton knit, Linen Blazer, Shift Dresses and printed separates.
Our girl’s not trying too hard, maybe she’s not trying at all, but you can guarantee she’s looking self assured and amazing while she’s at it. She walks the line between hard and soft with ease and just a bit of attitude.
