You are here: Home twenty-seven names

twenty-seven names

Since its creation in 2006, directional label twenty-seven names has inspired a cult-like following. With art and fashion degree backgrounds respectively, designers Rachel Easting and Anjali Stewart cite contemporary art as the basis for their collections. The label name is a homage to the list of 27 people who helped to get their label off the ground.  Each collection is somehow overtly sentimental and hopelessly romantic, creating a wearable but unique sensibility. Their label is ever-migrating and can be found in stores across New Zealand, Australia, Hong Kong, the United Kingdom, and the United States.

www.twentysevennames.co.nz

twenty-seven names

I'm Lost - winter 2014

René Magritte, the infamous Belgian surrealist artist, was the starting point for twenty-seven names’ winter 2014 collection entitled ‘I’m Lost’. Looking back on a visit to the Magritte Museum in Brussels, which houses a collection dedicated to the artist's life’s work, the designers borrowed Magritte’s famed symbols, the bowler hat, green apple, and beating heart, to create this season’s signature print. By using a vividly tonal colour palette the collection echoes the artist's common use of darkness and daylight.

The winter collection cuts dramatic tailored coats, with soft paisley silks, complemented by a jacquard of tiny golden hearts. The little marching bowler hat motif claims ‘je suis perdu’ (I’m lost), referring to Magritte’s first surrealist painting the lost jockey 1926. ‘I’m Lost’ combines a love of classic preppy pieces, with light-hearted graphic all-over prints, much like the soundtrack which combines both old favourites with straight bangers.

  • 1

  • 2

  • 3

  • 4

  • 5

  • 6

  • 7

  • 8

  • 9

  • 10

  • 11

  • 12

  • 13

  • 14

  • 15

  • 16

  • 17

  • 18

  • 19

  • 20

  • 21

  • 22

  • 23

  • 24

  • 25

  • 26

  • 27

  • 28

  • 29

  • 30

  • 31

  • 32

  • 33

  • 34

  • 35

  • 36

  • 37

  • 38

  • 39

  • 40

  • 41

  • 42

  • 43

  • 44

  • 45

  • 46

  • 47

  • 48

  • 49

  • 50

  • 51

  • 52

  • 53

  • 54

  • 55

  • 56

  • 57

  • 58

  • 59

  • 60

  • 61

  • 62

  • 63

  • 64

  • 65

  • 66

  • 67

  • 68

  • 69

  • 70

  • 71