I'm Lost - winter 2014
René Magritte, the infamous Belgian surrealist artist, was the starting point for twenty-seven names’ winter 2014 collection entitled ‘I’m Lost’. Looking back on a visit to the Magritte Museum in Brussels, which houses a collection dedicated to the artist's life’s work, the designers borrowed Magritte’s famed symbols, the bowler hat, green apple, and beating heart, to create this season’s signature print. By using a vividly tonal colour palette the collection echoes the artist's common use of darkness and daylight.
The winter collection cuts dramatic tailored coats, with soft paisley silks, complemented by a jacquard of tiny golden hearts. The little marching bowler hat motif claims ‘je suis perdu’ (I’m lost), referring to Magritte’s first surrealist painting the lost jockey 1926. ‘I’m Lost’ combines a love of classic preppy pieces, with light-hearted graphic all-over prints, much like the soundtrack which combines both old favourites with straight bangers.