Since its creation in 2006, directional label twenty-seven names has inspired a cult-like following. With art and fashion degree backgrounds respectively, designers Rachel Easting and Anjali Stewart cite contemporary art as the basis for their collections. The label name is a homage to the list of 27 people who helped to get their label off the ground. Each collection is somehow overtly sentimental and hopelessly romantic, creating a wearable but unique sensibility. Their label is ever-migrating and can be found in stores across New Zealand, Australia, Hong Kong, the United Kingdom, and the United States.